by TODAY’S HOTELIER

By Melanie Calcagno, Jacaruso Enterprises

For too long, sales and marketing have operated in silos, leaving valuable opportunities on the table. But when these teams work together, the results are stronger, smarter, and more profitable. Here’s how collaborative strategies are reshaping hotel revenue growth…

Read more about Jacaruso’s featured article in AAHOA’s Today’s Hotelier magazine 

_______________________________________________________________________________________________________________________________________________

Melanie Calcagno’s real-life, in-the-trenches business experience includes more than 15 years in the hotel and lodging industry. As VP of sales for Jacaruso Enterprises, she rocks her sales and management skills to deliver incredible results for clients, all while championing Jacaruso culture of innovation and diversity. Her passion for professional development in others is rivaled only by her passion for Texas barbecue. Learn more about Jacaruso at jacaruso.com.