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About Toni Jacaruso

Meaningful and purposeful personal lives are directly proportional to the connection and relationships with others. Business is no different. My company’s mission is to work on projects I am passionate about with people I respect. Gratitude and a sense of humor help too!" - Toni Jacaruso

Toni Jacaruso
President & Founder, Jacaruso Enterprises Inc.

Toni Jacaruso knows hotels. Her passion, vision and drive are revolutionizing the hospitality industry. With 30+ years of hands-on experience, she founded Jacaruso Enterprises in 2007, pioneering the category of remote hotel sales support services. From sales training and lead generation to marketing and revenue recovery, Toni and her team are slaying countless challenges with innovative approaches that boost revenue, and improve hotel performance and profitability.

Transforming hundreds of the best-known and respected hotel brands globally, JE has grown like wildfire, reaching revenues of $18 million by 2019. JE’s 3 driving principles: “do what you love, with people you love, and help others,” work! JE made the Inc.5000 list of Fastest-Growing Private Companies in 2017, 2018, and 2019, and was listed in Inc.5000’s Best Places to Work in 2019.

Toni earned a BA in Business Management from Concordia University and an MBA in Hospitality and Tourism from Touro University, graduating Summa Cum Laude. However, what makes her an inspiring and beloved leader is not her credentials or accolades. Toni is known for her contagious energy, refreshing candor and down-to-earth authenticity. She’s grounded in the knowledge that JE’s success is possible because of the many skills and talents of the rock-star team she’s assembled, loved and mentored.

Other Honors, Awards & Appearances (If you’re into that kind ):

Toni by the Numbers

30+

Years of experience in the hospitality industry

56

Number of unique hotel brands she’s worked with

45

Number of hotels nationwide she managed direct sales, marketing and revenue management for as VP of Sales & Marketing prior to JE

2

Number of degrees she holds – a BA in Management and an MBA in Hospitality and Tourism Management (Summa Cum Laude)

2,124+

Number of GM’s and DOS’s  she’s taught how to sell effectively in sales classes

4,324+

Number of remote hotel sales service customers

1,440+

Number of airplanes she’s flown on

1

Number of suitcases she’s lost