How Our Services Can Help
Proactive Prospecting
Respond to Leads
Manage the RFP Process
Account Maintenance
Marketing Resources
Team Training
A real success story of results, growth and lasting impact. Discover how our service can transform sales performance.
Case Study of Outstanding Progress
Fairfield Inn & Suites - Utah
Rural Market
Time in Service: August 22-Present
Hear from the Client
“Our RDOS, Valerie, is the unsung hero of our team. Earlier this year, her tenacity secured a new account
for our hotel with a massive return of over $600K!”
- Eric R., Task Force GM
Our Other Services
Get all the benefits of an expert Regional Director of Sales PLUS a Regional Sales Coordinator in our newest service options.
Give your team the administrative support they need to stay focused on driving revenue.
Improving employee performance improves profitability. Get training for tomorrow’s hospitality leaders and learn how to deliver exceptional guest service.
When you have turnover or a temporary vacancy in your sales department, we can help make sure sales doesn’t slip through the cracks.
Have your best opening yet! Our team works with hotels going through the opening process, providing remote hotel sales coverage while the on-property team focuses on operations.
Set the tone for your next event with a dynamic and engaging presentation with relevant concepts that will increase productivity and profitability.
Our free online community provides a place for hospitality professionals to explore tending topics, learn new best practices and connect with others.
Stop searching. Start selling.
Introducing hospitality’s newest AI-powered sales intelligence tool.
Frequently Asked Questions
Hotel sales outsourcing is when a hotel brings in an external sales partner to run sales activity without hiring a full-time in-house team for prospecting, RFP responses, corporate account development, and CRM execution. The goal is simple: keep the pipeline moving and turn opportunities into booked business.
Hotel sales support services give you a dedicated Regional Director of Sales who works remotely as part of your hotel team. We run outreach, manage the pipeline, keep your CRM current, and share clear reporting so you always know what is happening and what is next.
Independent hotels, boutique properties, branded hotels, and multi-property groups all benefit from outsourced hotel sales when sales leadership or sales capacity is missing. If your hotel needs stronger prospecting, better follow-up, or more corporate and group production, hotel sales support services are a fit.
Use hotel sales support services when any of these are true.
- You have a staffing gap or a Director of Sales transition
- Pipeline activity is light or inconsistent
- Revenue is sliding and you need proactive sales effort again
- Hiring in-house is too slow or too expensive for what you need right now
Most hotels see sales activity stabilize quickly because outreach and follow up become consistent again. Pipeline development often shows up in the first 30 days, then RFP engagement and account progress follow as we work the market and the sales cycle. Results timing depends on your segment mix, market demand, and what is already in the pipeline.
We track the metrics that tell the truth about sales activity and conversion, including pipeline value, lead response speed, RFP response rate, conversion rate, local negotiated rate progress, and production by segment. We report out of your CRM, so performance is visible and measurable.
Yes. An outsourced hotel sales team plugs into your existing team and systems. We coordinate with your GM and on-site leaders, align to your priorities, and run the day-to-day sales execution that keeps revenue opportunities moving.
A local negotiated rate is a contracted corporate rate offered to businesses that produce recurring room nights. Hotel sales support services help identify target companies, prospect decision makers, pitch the value, and secure LNR accounts that create stable corporate base business.
Hotel sales services improve RevPAR by shifting your mix toward stronger rated corporate and group business and by reducing over reliance on last minute and discount channels. When the pipeline is healthy and follow up is consistent, occupancy becomes less reactive and rate holds more often.
Sometimes yes. Sometimes no. If you need speed, proven process, and immediate sales execution, hotel sales outsourcing is usually the faster move. If you have the budget, the time, and the right local candidate, in-house it can be great. The real question is what your hotel needs right now. Immediate pipeline coverage or a longer-term internal hire plan.
Hotel sales support services increase bookings by creating consistent outbound prospecting, faster lead follow up, stronger account development, and cleaner pipeline management. The work is not complicated. It is consistent effort, tracked in the CRM, with priorities that match your revenue needs.
The ROI of hotel sales outsourcing shows up in three places: more qualified pipeline, better conversion, and more booked corporate and group business. Hotels also save time and hiring overhead, and they avoid revenue loss caused by slow follow-up and empty pipeline periods.
SMERF stands for Social, Military, Educational, Religious, and Fraternal, the five non-corporate group segments in hotel sales. Jacaruso Enterprises trains hotel sales teams to actively prospect SMERF accounts as a year-round revenue source, using targeted outreach lists and scripts built into their LeadShark prospecting platform.
Jacaruso Enterprises provides hotel marketing solutions purpose-built for driving group bookings, including outsourced group sales teams, AI-powered prospecting through LeadShark, and structured RFP response training. Their RDOS model gives hotels a dedicated sales professional who actively solicits group business without the cost of a full-time hire.