How Our Pre-Opening Sales Strategy Can Help
Manage your brand’s opening sales checklists
We’re familiar with those 150-page opening checklist each brand follows.
Identify your customer base
Knowing WHERE to look is the first step in getting your hotel business
Create marketing collateral
Let us showcase and promote your new property.
Collaborate with National Sales
Your brand’s BIGGEST revenue generators.
Yep, we know ‘em.
Enroll your hotel in 3rd party platforms
HotelPlanner, BookMyGroup, AAA and more.
Get a head-start on supplemental bookings.
A real success story of results, growth and lasting impact. Discover how our service can transform sales performance.
Case Study of Outstanding Progress
Courtyard by Marriott - Georgia
Pre-Opening Sales
Time in Service: March 2019 - Present
Hear from the Client
“Way to make it happen, Jacaruso! We had the highest production month of any hotel
in the history of our entire ownership group. The bar is set high now!”
- David M., Owner
Hotel Performance
Stop searching. Start selling.
Introducing hospitality’s newest AI-powered sales intelligence tool.
Our Other Services
No DOS on site? No problem. Our experienced team provides comprehensive services and long-term sales coverage that drives results.
Get all the benefits of an expert Regional Director of Sales PLUS a Regional Sales Coordinator in our newest service options.
Give your team the administrative support they need to stay focused on driving revenue.
Improving employee performance improves profitability. Get training for tomorrow’s hospitality leaders and learn how to deliver exceptional guest service.
When you have turnover or a temporary vacancy in your sales department, we can help make sure sales doesn’t slip through the cracks.
Set the tone for your next event with a dynamic and engaging presentation with relevant concepts that will increase productivity and profitability.
Our free online community provides a place for hospitality professionals to explore tending topics, learn new best practices and connect with others.
Frequently Asked Questions
What are pre-opening hotel sales services?
Pre-opening hotel sales services build demand before doors open. That includes prospecting, corporate account development, and early group sales so you do not launch with an empty calendar.
When should pre-opening sales begin?
Pre-opening sales should start early enough to match the sales cycle for your market and segments. Many hotels begin months ahead so they can secure accounts and group opportunities prior to opening.
What does a pre-opening sales team do?
We build target lists, run outreach, pursue accounts, manage early inquiries, coordinate brand checklist items where relevant, and track pipeline so ownership can see progress clearly.
Can hotels open with confirmed bookings?
Yes. That is the goal of pre-opening hotel sales services. Secure business early so revenue is on the books on day one, not months later.
Why are pre-opening sales services important?
Without pre-opening sales, you open with zero pipeline. With it, you open with momentum and a clearer forecast.
Do pre-opening sales teams work with brand sales teams?
Yes. We coordinate with brand resources and national sales contacts when the brand environment supports it.
What platforms are used for pre-opening sales?
Platforms depend on your market, segments, and brand environment. The priority is always the same. Use the channels that create real opportunity, then track and follow through.
How is demand generated in a new market?
Demand is generated through targeted prospecting, account development, and market research that focuses on buyers who actually fit the hotel. Broad outreach wastes time. Focus wins.
What happens if the opening is delayed?
We adjust outreach timing and booking targets to match the updated opening date, so relationships stay warm and bookings align with the new timeline.
How is performance reported during pre-opening?
Performance is tracked through pipeline reporting, accounts contacted, opportunities created, and bookings secured or projected, based on what is realistic for the market and segment.