Team

Toni Jacaruso offers deep insight and expertise in sales, marketing and social media for hospitality industry clients. Embracing engagement over outdated, pushy sales tactics, she teaches people how to close sales and increase revenue. She excels at dovetailing social media with cutting-edge sales strategies to reach an ever-more knowledgeable and sophisticated consumer. Prior to founding JE in 2007, Jacaruso served as VP of Sales and Marketing for a top management company spanning hotels including Hilton, Marriott, and Intercontinental Hotel Group.

Learn more about Toni

Bill drives our technical and financial infrastructure. Bill is also focused on making sure our company’s strategic initiatives are always moving forward. His and Toni’s dynamic personalities and creative business approaches are what makes Jacaruso Enterprises continue to grow and prosper, while never losing sight of the most important people in the mix; Our clients! When not in the office, Bill can be found at the surf park in Austin or in Costa Rica riding waves – the stoke is on and the dream is real!

Amanda has spent her career helping owners drive results for their hotels by meeting and exceeding revenue goals.  Her experience is across multiple disciplines—sales, marketing and revenue management—across multiple brands including Marriott, Hilton, Hyatt, Intercontinental Hotel Group and Choice.  She developed and led the revenue organizations for two of the most entrepreneurial companies in the hospitality industry including Noble Investment Group and OTO Development.  She and her family live in Atlanta, GA, and travel as often as they can get away from the volley ball courts, soccer fields and golf course.

Born into the hotel industry, Jason is passionate about sharing his knowledge and experiences to help develop brands, properties and people. From helping his parents run their beach hotel in his native New Zealand, to his current position as Vice President of Sales Operations for Jacaruso Enterprises overseeing our Directors of Sales Operations, Regional Directors of Sales and portfolio of hotels currently participating in Jacaruso’s Sales Support Programs across the US, Canada and South America, his experience spans hotel openings, operations, sales, marketing and revenue management. Jason’s natural leadership and exemplary career have translated to a loyal team of game-changing regional directors of sales who create strong bottom lines for our clients. His tenure in the hotel industry has nurtured a unique ability to address challenges, define what success means for the individual property, and work toward achieving it in cooperation with all investors, from the hotel owner and management company to the on-site team and guests.

Jason lives in Round Rock, TX with his family. When he’s not working, you’ll usually find him outside in the Texas sun enjoying time with his wife and daughter.

Adrienne has worked in the industry for 15 years in positions including Executive Conference Manager, Director of Catering and Director of Sales. She has experience working with brands such as Doubletree, Embassy Suites, Homewood, Hampton Inn and independent boutique hotels. She finds working with individuals at the hotel rewarding, especially watching team members learn a new approach to a challenge and seeing them grow as a result. Adrienne has an amazing memory, a great sense of humor and never misses a deadline. She’s an avid Seahawks fan and loves to watch them win!

Melanie’s real-life, in-the-trenches business experience includes over 15 years in the hotel and lodging industry. Melanie brings diverse knowledge of operational and sales expertise. Knowing what it takes to ensure customer satisfaction, Melanie has a proven track record of building and fostering relationships with clients that encourage customer loyalty and increase revenue. She excels at facilitating what it takes to close a sale and relationship selling. Melanie is eager to share her knowledge of brands such as Marriott, Hilton and IHG to assist others in their growth. She is also the mom of two teen girls and has a passion for grilling and gardening. You can often find her doing both outside under the Texas sun!

By keeping her Client’s needs top priority, Ryan Ahrens has become a trusted partner to hotels, large and small, for more than 22 years. Representing some of the top hotel brands, Ryan has worked for Hyatt, Choice, Marriott, IHG, Wyndham and Hilton properties in various capacities. Specializing as a Sales Leader, Ryan’s vast experience provides her with a wealth of information to share with her Clients. Her passion for the industry and drive to sell keeps Ryan taking on challenges and producing noticeable results.  In the Southern California sunshine with her husband and two kids Ryan enjoys anything outdoors as well a good DIY project.

Katherine has over 18 years of Sales and Marketing experience with different brands such as Hilton, Marriott, Starwood and Radisson. She has maintained a great track record for achieving total hotel revenues by developing strategic business plans and establishing outstanding client relationships. Katherine’s passion is developing her team and closing that sale! In her leisure time she enjoys traveling with her husband and watching a NY Jets game.

Amanda is a true Floridian and always felt like she would be part of the hospitality industry. She started working in hotels right out of college and has not stopped since. She has been in the hotel industry for over 12 fun filled years. She has worked with various flags within Marriott, Hilton and IHG. Amanda’s favorite part of what she does is building a relationship with her client and finding creative solutions to close the business. Amanda is married and is enjoying her new adventures into motherhood. She also enjoys spending time at the beach and watching various sports in her spare time.

Rachelle has over 10 years of sales, operations and revenue management experience. She loves to find ways to intertwine daily operations with the sales process to produce maximum results. She has experience with some of the top brands such as IHG, Marriott, Choice and Hilton and has spent her career continuing her training in sales to ensure she is bringing a dynamic approach to her clients. With the mindset of anything is possible with the right approach, Rachelle is an out of the box thinker that knows that one size never fits all. In her spare time Rachelle likes to reset with travel and any outdoor activity.

Nik has proven success leading the sales efforts for full and focused service brands such as Choice Hotels International, Carlson Rezidor, in addition to independent brands.  He has excelled in the industry due to his relationship building, adaptability, and talent for uncovering new business prospects.  In his free time, Nik enjoys volunteering with the American Cancer Society and his local chapter of Habitat for Humanity.  Nik and is wife can also be spotted at their weekly bocce league or exploring the local culinary scene.

Stephen boasts an impressive hospitality resume with over 10 years experience in hotel operations, sales, revenue management, and catering.  His background includes hands on experience representing a variety of brands to include Hilton, IHG, Marriott,  Wyndham and independent boutique properties in Texas, Pennsylvania and Florida.  Stephen has perfected  connecting on a personal level with clients and has demonstrated his ability to be a tactful communicator.  He consistently demonstrates a commitment to reaching win-win solutions for every customer he serves.

Texas born and raised, he now lives in Fort Worth, TX with his two dogs and two chickens. In his spare time Stephen is an avid runner and hopes to run his seventh half marathon race later this year.

Christy was born into the hospitality industry and never left. Her early career was spent in operations for boutique and full service brands. From there, she moved on to developing and supporting technology solutions for the industry. Christy is exceptional in finding creative solutions to unique challenges and loves working with hotel people. She is professionally versatile, delivering on an array of projects for JE. In her spare time, Christy works with nonprofit groups and caters to her two horrible little dogs.

Natalee brings 20 years of industry experience to the table. Showcasing a vast expertise in talent management, recruiting, sales, strategic planning and hotel operations, Natalee consistently delivers results. Her super power is successfully recruiting the industry’s finest sales sharks to the JE team while crushing goals and making lasting impressions. Natalee enjoys being a wife, mother, friend and mentor to those around her. In her free time she enjoys strong coffee, road trips, exploring the great outdoors and rooting for her hometown sports teams – Blues hockey and Cardinals baseball!

April has 13 years of sales experience in the hospitality industry and leaves a lasting impression on the teams that she works with.  April’s experience with Hilton Garden Inn, Home2 Suites by Hilton, Club Carlson and Wyndham hotels has taught her to be creative in prospecting and closing and will inspire your team to be successful! Her expertise is with extended stay, large convention center sales and revenue management. When she isn’t selling she still enjoys “reeling in the big one” while fishing!  She is married with twin daughters who love to play hockey.

North, South, East or West, Elaine wants to book the business for your Hotel. She brings 27-plus years of sales and operational experience to JE. In roles including GM and Director of Sales with Holiday Inn, Hawthorn Suites, Courtyard by Marriott, Hilton Full Service, Hampton, Homewood Suites, and Hilton Garden Inn, she gained the tools to develop your team to be the best in the industry. Elaine and her husband, Andy, enjoy being close to their children, but they adore their grandchildren!

Kim is the “Southern Belle” of the JE team. She has been in the hotel sales industry for over 14 years and has loved every minute of it. She enjoys interacting with hotels and helping them to achieve their goals. Kim has extensive sales experience in helping to motivate your team, thinking outside of the box for creative ideas and closing the sale. Kim is a proud military brat and believes that moving around so much has given her that special ability to never meet a stranger.

LaShonda was born and raised in St. Louis, MO (Go Cards!) where she began her hospitality career at a Hampton Inn. She’s worked with Hilton Garden Inn, Homewood Suites and Marriott brands. Sales is her passion and her extensive experience in Revenue Management gives her a great competitive edge. For fun, LaShonda loves reading, baseball, traveling and shopping.

Tawny has over 20 years of hospitality experience.  Throughout those years, she has worked with several select service and full services hotels within Marriott, Hilton, IHG, Choice, and Best Western.  Her focus has always been in sales with a keen sense for uncovering new business.  Tawny is hardworking, dedicated and has never walked away from a challenge.  She lives in Oregon with her husband and two kids.  In her spare time you will find her at her kids sporting games or at the mall searching for the next big deal!

Daniela has been in the Hospitality Industry for 10 years and loves every aspect of it. Born and raised in Germany she has put her secondary languages to great use while gathering experience with Choice Hotels, Hilton Worldwide and InterContinental in Europe and North America.

Her meticulous nature and determination are valued assets for tracking down sales opportunities and she believes team work is the key to success of every hotel.

When she isn’t scoping out new sales leads, she enjoys spending time with her husband and their two feline friends, planning trips to Europe and New Zealand.

Alicia got her start in the hotel industry while in high school and has been working in the industry now for over 20 years.  With a vast knowledge of managing departments in both full-service and limited-service hotels, including Holiday Inn, Holiday Inn Express and Homewood Suites, Alicia brings a unique perspective of both operations and sales.  Her primary goal is to ensure her hotels are in the top positions of their market in both revenue and occupancy, as well as having a strong internet presence.  

In her off time, Alicia enjoys playing golf with her husband, reading and cuddling with her 75 lb. lap dog, a boxer named Bella.

Kellie was born and raised in New England (GO PATS!) where she began her hospitality career straight out of college. She grew up always having a desire to work in the Hospitality Industry and has been fortunate to gain extensive knowledge working for Starwood, Hilton, Wyndham and Choice properties. Kellie is goal driven, hardworking and over the top organized! She loves to see Hotels succeeding and building strong relationships with the staff and clients. Kellie recently got married, and is enjoying life as a newlywed and being a Dog Mom to two Golden Retrievers. For fun, she loves to workout, build & create decoration items and spend time with family and friends.

Tamara has thrived building relationships in the hospitality industry for over 20 years.  She loves to sell and loves a challenge but most of all, she wants the hotels she works for to succeed.  Having started her hospitality career working the Caribbean and Mexican markets she is well versed in diverse markets.  Tamara has been a sales leader for various brands such as Hilton Garden Inn, Hampton Inn by Hilton, Residence Inn and Courtyard by Marriott.  Tamara lives in Daytona Beach with her husband, step daughter and squirrel obsessed Chiweenie dogs.  She loves to teach yoga, cook and enjoys going to concerts in her down time.

Laura began her hotel career as a Guest Service Associate while in college in 1994 and has been in management for 15+ years as a Director of Sales. She has worked with brands such as Hampton, Candlewood Suites, Holiday Inn, Residence Inn, Fairfield Inn & Suites, Staybridge Suites, Hilton Garden Inn, Homewood Suites  and TownePlace Suites by Marriott. She enjoys assisting hotels in becoming successful and maximizing their greatest revenue potential.  She believes that every hotel staff member is a valuable asset to the sales team and that everyone plays an important role in the sales process.  When not busy uncovering and closing new business, Laura enjoys spending time with her husband, Brandon and their four children: Brodie, Trae, Katie Beth, and Alexander.

Jessica is a sales veteran with over twenty years of experience and has enjoyed the past eight years in the hospitality industry.  She has led sales efforts for multiple hotel chains and mid-scale hotel brands including Fairfield Inn and Suites, Comfort Inn and Suites and Comfort Suites. Jessica cultivates excellent relationships with new prospects and existing customers. She combines an entrepreneurial drive with business-management skills to drive gains in revenue, market share and profit performance. Born and raised in Rhode Island, Jessica now resides in Georgia where she enjoys spending time with her husband and daughter, cooking and traveling.

Rebekah has been in the hospitality industry for 15 years with experience in event venues, casinos, and hotels.  She has experience with both extended stay and focused service hotels for Hilton.  She gets excited to see challenges overcome and properties succeed through team efforts.  It is the relationships with her clients she finds truly rewarding. In her free time Rebekah enjoys time with her daughter – Natalie, dog – Daisy, serving at her church and reading.  Rebekah resides in St. Louis, Missouri.

Nicole is a self-motivated, results driven individual who has proven to effectively and efficiently execute any task at hand. She has a strong customer centric mindset mixed with a passion for the Hospitality industry. With over 10 years of experience, Nicole has worked with various brands such as Marriott, Hilton, and IHG. She thrives in establishing excellent rapport, leading to customer satisfaction and long term relationships. In her personal time she enjoys spending time with family, staying fit, and chasing around her two needy Chihuahua’s Chloe and Dolly.

Kate is a focused and passionate sales professional with more than 10 years’ experience in the hospitality industry. She has built her knowledge while working with top hotel brands such as Hilton, IHG, Choice, Marriott, and Carlson. Kate has learned that building strong, trusting relationships with her clients is the #1 key to success. For fun, Kate enjoys traveling the country, reading, and taking walks with her dog, Calvin.

Lindsay has been in the hospitality industry for nearly 20 years with most of her time in the Sales and Catering departments.  She has worked with IHG, Choice and several independent hotels.  Lindsay’s passion is building long term relationships with her customers through her loyalty, honesty and fun loving nature.  Lindsay loves to enjoy the outdoors with her husband and three Labrador Retrievers and watching her home town teams the Boston Bruins and the New England Patriots.

Janel has over 12 years of progressive sales experience and has spent the last 6 years in the hospitality industry. Beginning her career fresh out of college, Janel has experience with independent hotel properties, Hilton products such as Hampton Inn and Hilton Garden Inn as well as Marriott’s Fairfield Inn. Janel’s favorite part of sales is helping clients find solutions to their problems while building strong relationships in the process. In her spare time Janel enjoys working out, traveling, spending time with her family and significant other.

With 11-years of dynamic sales experience, Korie is an experienced Regional Director with a demonstrated history and significant understand of B2B and B2C Sales, Marketing, Search Engine Optimization (SEO), Account Management, Social Media, Event Management, Media Relations, and eCommerce. She is a strong sales professional with a B.S. focused in Advertising & Marketing from Kent State University.

She has worked with Hilton, Marriott, Wyndham, Choice and La Qunita branded hotels onsite and remotely, implementing out of the box sales efforts, approaches to expand relationships and compelling ways to exceed expectations with the continuous goal of increasing bottom line and engaging both the team and guests.

With the balance of vitality and grace, she has excelled in her commitment to capture the best business in the market. Korie’s passion for closing the sale and motivating your team maximizes revenue and creates unsurpassed value.

When she is not prospecting new business, she enjoys golf and yoga, homemade pasta and spending time with her husband and two dogs.

Kathryn brings 22 years of hospitality experience to JE working for various brands such as Marriott, Hilton, Choice and Independent brands. Her roles include Director of Sales, General Manager, and Account Executive. As a military brat and now military spouse, this constantly changing landscape has made her highly value her relationships and carries a “get it done” attitude with whatever is needed for her hotels.  Kathryn is married and lives in Georgia with her husband and two daughters. She enjoys all aspects of travel and longs to live by the beach.

Lori has worked in the hospitality industry for 23 years in positions including, General Manager, Operation’s Manager, Director of Sales and Regional Director of Sales. Her brand expertise includes Choice Hotels International, IHG, Best Western, Wyndham as well as independent brands.  She is a true expert in her field and specializes in profit generation and customer relations. Lori lives in mile-high city and is married with three children. In her spare-time she enjoys camping, hiking and spending time with family and friends.

Joshua has been in the hotel sales industry for over 10 years. He has represented multiple brands within Hilton, Marriott, Starwood, IHG, and Carlson.  Joshua’s favorite part of the sales process is uncovering new business; his passion, drive, and follow up are what makes the professional relationships grow.  When Joshua is not working on closing new business for his hotels, he can be found playing sports, running, camping, or spending time with his very large family.

Born and raised in Missouri, Derek started his career path in life joining the US Navy right out of High School. During his 4 years of service as an Engineer he learned the meaning of discipline, teamwork, leading by example and a willingness to help others in times of need. During Operation Desert Storm he earned his only medal of sea service distinction and upon his discharge presented it to his father and made a promise that he would do whatever he could to make a difference in the world. He started his career in Hospitality shortly after as a Chief Engineer for a Holiday Inn Express and met the person that would change his life, his General Manager. Over the next 23 years he would become a Sales Manager, Director of Sales and General Manager for such brands as Marriott, Sheraton, Hilton, Hyatt and IHG. He has a passion for his sports, his friends and family just as he does for Sales and Customer Service. In his free time Derek enjoys the game of Golf with his twin boys as much as he can! He has over 10 years coaching baseball and basketball and LOVES his Tigers, Chiefs and Royals!!

Brenna has over eleven years in the hotel industry, representing full and focused service brands in Sales, Operations and Event Management for Marriott, Hilton and Wyndham. Her passion for building genuine, long lasting relationships with her clients and hotel staff has brought her tremendous success. Brenna engages her team members in the sales process with the goal to drive revenue and produce results. Her enthusiasm and ability to motivate her hotel teams are keys to these accomplishments. At the end of the work day, you can find Brenna spending time at the lake with her twin daughters and two dogs, working out, or enjoying the local live music scene.

Becca is the other “Southern Belle” of the JE Team. She has been in the sales industry for over 8 years. She has worked with brands such as Hilton, Marriott, Choice and IHG. She genuinely and authentically cares about all of her clients and believes every staff member is a valuable asset. In her free time Becca enjoys hiking, spending time with her fiancé and working out. Becca resides in Lexington, KY.

Born and raised in Houston, TX Susan uses her southern charm to make a lasting impression. Susan has been in the hotel industry for over 15 fun and exciting years. She began her career while in college at a Holiday Inn and continued her career working with various brands such as Marriott and Hilton. Susan was awarded Director of Sales of the Year Texas Region for Hilton Garden Inn in 2012, for her ability to drive revenue and generate maximum results.

Susan’s dynamic relationship building skills, along with her ability to think outside of the box ensure she is always saying YES to her clients.

Susan married her high school sweetheart 14 years ago and they are loving life with their two daughters and two dogs! When not spending time with her family Susan enjoys exercising and shopping for her daughters!

Chelsea Hord has joined Jacaruso Enterprises after 8 years of service with Texas Western Hospitality in DFW. Chelsea started her hospitality career shortly after graduating from Texas Tech University with her Bachelor of Arts in Communication Studies. Her first position was as a front desk associate at a Residence Inn where after 9 months she was asked by her management company to move to sales and help open a new TownePlace Suites in Fort Worth. From there, her select service sales experience came to include a Hampton Inn & Suites for 4 ½ years and then back to Residence Inn where her last role was as Director of Sales. Chelsea’s husband is also in the hospitality industry and is currently a General Manager for a Hampton Inn & Suites in DFW. They have 2 daughters that are 6 and 3. Chelsea also has 2 dogs; Crockett and Cali.

Patty began her journey in the hotel industry when she was 18 years old and hasn’t looked back since. She has held many positions within the operational and sales side of many brands and is well versed in the culture of Hilton. Aside from being a former General Manager, she is an expert in the SMERF Market, Catering and Corporate sectors. Her Canadian background makes her an instant friend to all and combines her competitive attitude with an upbeat customer oriented persona. Patty resides in Birmingham, MI with her Husband and is learning how to cook as well as beginning to get into Crossfit. Go Leafs Go!

Bill’s career is a family affair as his entire family has worked in the hotel industry. Bill was raised at the Broadmoor Hotel where he fell in love with industry. During his 24-year professional career he has worked across several different brands ranging from IHG, Choice, Sheraton and Wyndham. Bill has a wide range of expertise ranging from Food and Beverage, Operations as well as Sales and Marketing and has served on the Regional Advisory Board for CHOC. His passion is helping people achieve their dreams in the industry we love. Bill loves to mentor other hospitality professionals to meet today’s challenges. When he is not busy helping his properties achieve their goals he is spending time with his wife and 2 children as well as their 5 dogs.

Ana Camacho comes to the Jacaruso team with nearly 15 years of experience in hospitality sales. She started her career as a Sales Coordinator but by doing what comes naturally (talking), she closed her first contract two weeks into her new job and was promoted to a Sales Manager shortly after. As her career progressed she gained experience in various Hilton, Marriott and Wyndham brands in positions ranging from Sales Manager to Director of Sales as a part of both pre-opening teams and for mature hotels. Her outgoing personality, love of all things hospitality and genuine desire help clients and her properties makes her a valuable asset to any team.

When not working, you can find Ana spending time with her large, blended family or close friends, brainstorming for her next DIY project, working in her yard, or relaxing with her spoiled rescue Chihuahua, Lexie. Ana considers herself a true southern girl (born, raised and still residing in Savannah, GA) and is proud to spend her fall/winter weekends cheering on her beloved University of GA Bulldogs or Atlanta Falcons.

Mandie has over 20 years of combined hotel sales and operations experience with brands such as Home2 Suites, Homewood Suites, Hampton Inn, Courtyard & Residence Inn. She has a proven track record of consistently winning high-levels of business within a competitive market place. In her off-time she enjoys working-out, spending time with her husband, their two daughters, and three dogs.

Michelle has worked within the hospitality industry for over 21 years, specializing in hotel sales. She started her hospitality career during the 1996 Olympic Games and developed her varied experience managing every market segment before becoming a Director of Sales over 12 years ago. Her experience has primarily been in major markets including Atlanta, Nashville and Dallas representing brands including Wyndham, Crowne Plaza, Sheraton, W Hotels, Le Meridien, Hilton Garden Inn, DoubleTree as well as independent boutique properties. Her analytical approach to the selling process has been the driver for success. She believes that the devil is in the details, especially when focused on new customer acquisition.

Michelle lives in Texas with her husband, two children, two dogs and a cat. Outside of work, she can be found supporting her children at the natatorium as her son is a competitive diver and her daughter is a competitive swimmer.

Jen joined the Jacaruso team with 6 years hotel sales experience and leadership with Choice, Wyndham and IHG brands.  As a licensed and certified event planner, Jen combines her passion for sales with her love for events, design and detail to ensure that customers have a great experience.  Whether working the corporate or group markets, the bridal or sports groups, the front desk or housekeeping, Jen excels in providing excellent service, effective communication and superior service delivery.  Jen lives in the shadows of Lambeau Field in Green Bay with her husband and 3 children.  When not cheering for her Packers, she can be found at the baseball diamond, soccer fields or anywhere her children are playing, as their biggest cheerleader and team mom.  When Jen has a moment to herself; she is a motivational speaker, blogger, loves a home décor project or renovation and is finishing writing her first book, due out in 2018.

Steve brings to Jacaruso Enterprises 30+ years of hotel sales and operations experience. In his previous roles as Director of Sales, Executive Director of Food and Beverage, National Sales Manager and Corporate Hospitality Management Trainer, Steve gained the experience and insight to successfully impact your business strategy and results. Steve’s brand portfolio includes Hilton, Embassy Suites, Hilton Garden Inn, Doubletree and Homewood Suites brands, as well as Marriott Residence Inns and Omni hotels. Steve truly enjoys the synergy of building and guiding teams to achieve. By listening to the team’s ideas, experiences, stories of successes and aspirations to constantly drive performance, Steve enjoys working with the team to actualize their goals.
A native of Phoenix, Steve’s career has taken him to many cities in the US including San Francisco, Denver, Dallas and Scottsdale. Steve is currently based in Santa Fe New Mexico and lives there with his Fiance’ and enjoys the outdoors, volunteering, all types of music and great food. And yes…Steve is a San Francisco 49er fan.

Ellie is a dedicated sales leader with 10 years of sales and marketing experience. Her passion for the hospitality industry started at Purdue University where she studied Hospitality Management. Throughout her career she has sold Marriott, Hilton and IHG properties with a customer-centered approach. Ellie believes that building long and lasting relationships with customers is the key to a hotels success and growth. Born and raised in Chicago, Ellie moved away from the snow and now resides in sunny Phoenix, Arizona with her family and two King Charles Cavaliers.  In her free time Ellie loves to cook, hike, and cheer on the Chicago Blackhawks from afar!

Abby brings 14 years of hospitality experience to the Jacaruso team.  Working as a Director of Sales and in operations as both a General Manager and Area Manager with brands including Best Western, IHG, Marriott and Radisson as well as independent properties, Abby loves to “think outside the box” and problem solve.  She understands the relationship between sales, operations and driving the bottom line.  Creating relationships and taking care of people to make lasting memories for the traveler she works with makes her uniquely successful. In her free time she is a “sports mom” for her three sons, loves trying new recipes, cheering for the Oklahoma State Cowboys and moonlighting as Mr. and Mrs. Claus with her husband.

Kathryn has been in the hotel sales industry for over 20 years. Her passion is partnering closely with her clients to achieve revenue success. She has worked with the Hilton, Marriott and IHG brands covering all aspects of sales is business travel, group, extended stay and catering. Kathryn resides in Edwardsville IL (St. Louis metro area) with her husband. She enjoys traveling to Denver to visit her two grown children and grand baby. In her spare time Kathryn enjoys boating and playing with her 2 dogs and 2 mini horses.

PJ has nearly fourteen years of experience in the hospitality that has spanned across five states representing Choice, LaQuinta, Wyndham, Marriott, Hilton, & Starwood brands. PJ is a chameleon that can go into any market, in any hotel and rapidly execute a plan of attack focusing on driving revenue and market penetration.

Married in Spring of 2016, her husband (Gary) and two pups (Wiley & Cutler) reside in San Antonio. Although they have a love for two rivalry baseball teams (Cardinals & Cubs), you will find PJ and Gary at a baseball stadium trying to conquer their goal of going to every MLB’s home field. She has a passion for traveling, spending time with family, and very active in the rescue of San Antonio pups.

Marc started his career in Hotels at the age of 18 as a Banquet House person for a full-service airport hotel. While setting up tables and chairs, Marc learned anything and everything anyone would teach him.  Marc began gaining more and more responsibility at the hotel and shortly made supervisor.  From there Marc went into banquets as a server and worked his way up to a Catering Sales Manager. After years of working with room Sales Managers on various groups and events, Marc made the decision to give it a try and transitioned himself into rooms sales.  That is where Marc found his true calling.  Something just “clicked” in him and Marc knew he was where he was supposed to be. Marc found a new passion and vigor for the Hospitality Industry and was seeing that passion turn into success.   His experience as a salesperson has brought him all over the Southern California area for both branded as well as boutique hotels, and in large markets as well as small ones.  The passion Marc has for this business is still what drives him every morning to do his very best for his hotels.

Dee Dee began her career in the hospitality industry 18 years ago in Operations. The past 15 years has been spent in Sales which is her true passion. She has a proven track record in multi-brand properties including Choice, Hilton, Holiday Inn, Best Western and Marriot as well as independent properties. When she is not working, she stays very busy along with her husband raising twin teenage girls and two rambunctious Jack Russell fur babies.

Raised in Missouri but couldn’t get to Texas fast enough.  Donna is a graduate of Texas Tech University with a Hospitality degree and more than 28 years of hotel experience in both focused and full-service properties.  She brings knowledge of Radisson, Marriott and Hilton branded hotels in the both General Manager and Director of Sales roles.  Winning awards and client’s hearts along the way, she enjoys helping hotels fill those shoulder nights.

Donna met her husband of 27 years in college and together they have raised two busy boys now entering college themselves.  In her spare time, she loves planning that next family trip to a place they have never visited.

With a bachelors in Hospitality Management from Rosen School of Hospitality Management at UCF, Sydney has had the luxury of being immersed into the industry at a young age and currently have over 7 years in the hospitality industry. She has worked with multiple brands including Hyatt, Hilton, Wyndham, and IHG, varying management companies and owners. She has experience with extended stay properties in addition to hotels undergoing renovations and underperforming properties. She also has experience in diverse segmentations to include wholesale, convention sales, group, catering, corporate and local negotiated business and contract.

Olivia Armstrong is a sales leader in the Hospitality Industry with over 10 years of experience and has specialized in sales, marketing and revenue management. Olivia has an extensive background in market research, new account generation, budgeting, forecasting and creating property specific sales strategies to exceed goals. Positions held consist of property level Event Planner, Sales Manager, Sales Director and Area Director of Sales with a focus of extended stay and limited service for many of the leading brands with Marriott, Hilton and Independent hotels. Olivia is an accomplished leader with consistent results in driving new business, increasing market share and cultivating lasting client partnerships.

In her spare time, Olivia loves to spend time with her family, reading, traveling and enjoying time outdoors. Olivia lives in Massachusetts with her husband, two sons and two dogs.

Millie has worked in the hospitality industry for over 14 years specializing in hotel sales.  She is always looking for creative ways to close the sale and exceed revenue goals.  Her ability and passion in identifying market opportunities, developing profitable, effective sales and marketing strategies to win the business is her motivation.

She understands and enjoys engaging, training and motivating team members in the sales process in order to drive revenue and create effective results.

Her experience includes selling for select service, full service and extended stay properties with brands such as Marriott, IHG and Hyatt.  She comes with experience in developing new business opportunities during hotel pre-openings and establishing lasting client relationships during hotel renovations

For fun, Millie enjoys spending time with family and loved ones, live music, traveling and being outdoors when the weather is above 60 degrees.

Danielle has been in the hotel industry for 8 years representing IHG, Hilton, Marriott, and AmericInn Brands.  Her favorite part of the industry is prospecting new business which provides the opportunity to communicate and engage with people from around the world.  There is nothing more satisfying than building client relationships to become a trusted resource for their travel and hotel needs.  Danielle resides in Minnesota with her boyfriend Steve.  In her free time she volunteers extensively with young women to promote volunteerism while positively influencing self-esteem.   When the snow finally melts she enjoys time outside in the vegetable and flower garden, golfing, biking, and spending time on one of the area’s many lakes.  She loves to play host with friends and family and most recently enjoys looking for recipes to cook in the Instant Pot.

Kimberly is a Nashville native and has been in the hospitality industry for 13 years serving in business travel sales, directing sales teams, corporate group sales, leisure group sales as well as complete account management.

She began her career within the Hyatt Corporation then successfully transitioned to the Hilton family and has most currently been a dedicated Marriott team member. Through hotel management companies, Kimberly has worked with most brands within the industry.

Kimberly has a strong background in account production on immediate and national levels, revenue management, as well as customer engagement and service.

Kimberly has a strong passion for dance and wellness. She is also a proud mother to her fur son, Cooper.

As an awarding winner top sales leader, Melissa has proven to excel in her career in the hotel sales industry. She has the ambition to succeed, the drive to increase revenue and a strong ability to build long-lasting partnerships. Her personal goal is to consistently exceed her client’s expectations and do what it takes to close a deal. She has been through multiple years of sales success trainings and her knowledge and experience shine through her competition. In her spare time, Melissa loves to travel, take her two huskies to the beach and you will often find her in the kitchen cooking delicious meals.

With over 8 years in the industry, Marcelle prides herself in her genuine and creative approach to business development and is passionate about the successful execution of her efforts when it comes to her business relationships and partnerships. She has been a part of award winning Sales Teams across brands such as Marriott, Hilton and private independent hotels in highly competitive markets and has lead sales efforts in numerous segments for group, corporate and catering. In addition, she brings with her pre-opening hotel experience having helped lead the efforts of opening Marriott and Hilton products. She is thoroughly engaging and her spirit is true and genuine in all she does.

Originally from Central CA, Marcelle and her husband enjoy taking in the Southern CA sun where they reside along with their pug, Ziggy.

Stacy is a motivated sales leader with more than 10 years of sales and marketing experience in the hospitality industry. She discovered her passion for hotel sales while studying Hospitality and Tourism Management at Virginia Tech. Her experience includes selling for select-service, full-service and extended stay properties. Stacy also has an extensive background in hotel openings, conducting market analyses and developing top lines and business plans. She takes pride in fostering relationships with her team and clients respectively and believes persistence always pays off. Her proactive nature and “go-getter” attitude have always made her hotels successful.

Born and raised in the DC area, Stacy now resides in beautiful Charleston, SC with her husband, son and very fat cat. She is an adrenaline junkie at heart, where she has gone as extreme as sky diving and bungee jumping in Australia on the same day. She also loves cooking, making Pinterest perfections and creating special memories for her little boy.

Lori began her career in hospitality over 20 years ago starting in restaurant management and then transitioning to hotels. With experience in training, coordinating, catering, group sales, and hotel openings for multiple brands, Lori prides herself on being a responsive and reliable team player. She enjoys fishing for new business, selling the “sizzle”, having fun and taking care of her clients with genuine hospitality.

With a Bachelors Degree in Business Administration, emphasizing in Management and Human Resources, Lori makes taking care of people with a service minded mentality her passion. Her love for numbers also keeps the bottom line in perspective.

When she’s not working, you can find Lori at a soccer game for either her husband Colby or for one of her two daughters, Charlize or Scarlett.  She also enjoys hiking, reading, and brunching with her childhood friends.

Lizette has over 7 years of experience with various brands including Marriott, Hilton, IHG and Hyatt. Her passion for sales is what fuels her drive to succeed. Lizette has a proven track record of exceeding goals and customer expectations. Her persistence, expert negotiation skills and attention to customer needs, allow her to consistently close the deal. She knows that people do not believe what they hear, they believe what they see and that makes her result driven. Lizette focuses on creating relationships to establish long-term partnerships with her prospects, by creating trust and adding value. She is also book worm and prides herself in the growth of her in-home library. You can often find Lizette cruising in her jeep on some beach or off-roading the SoCal mountains.

Heather is a true team leader whose positivity and upbeat nature is infectious.  She has over 5 years of hotel sales experience working with Hilton, IHG, and Marriott.  Heather has a proven track record of meeting and exceeding goals and is always the first to uncover new business in the area.  She has the uncanny ability to create genuine and honest connections with her clients and guests alike and excels in leveraging those relationships to maximize revenue.   When Heather isn’t busy prospecting you can find her going on adventures with her husband and son.  Together they love enjoying the outdoors, dinnertime dance parties, and cheering on their beloved Pittsburgh Sports teams!

Nicky has over 20 years of sales and marketing

experience.  As a past business owner, she understands

the bottom line and lean operations. Her tenacious and

strategic thinking along with her creativity will go above

and beyond to produce the results that are required to

achieve an increase in ADR and LNR along with SMERF

accounts.

Nicky has worked as a Director of Sales and

General Manager for Extended Stay Hotels, and has

supported major hotel brands. She understands the importance of building relationships with people to secure and foster business partnerships.

Nicky and her husband John reside in Memphis, Tennessee and

both enjoy photography, biking, music and most of all, being grandparents.

Alicia Perry, CMP, HMCC

Alicia has over 13 years of Hotel and Hospitality experience.  Serving in various roles throughout her career to include Sales, Catering, Events, and Revenue Management, her diverse background has given her a complete understanding of how all the pieces fit together to ensure overall success.  Her inherent competitive drive has served her well as she pushes for gains in market share and an increase in overall ADR.  She enjoys the hunt for new business and consistently generates new pipelines for her hotels.  Alicia has primarily worked with Marriott brands, both Full Service and Extended Stay, as well as with independent luxury boutique hotels.  She is a Certified Meeting Professional as well as Healthcare Meeting Compliance Certified and has a true passion for the hotel industry.  Alicia is married and has two daughters.  In her spare time she loves spending time at the lake and the beach with her family.

Eve joins us with over 15 years of experience. She began her hospitality career while studying at UNLV and working at the Bellagio Hotel and Casino. She continued her career working with major brands in addition to independent boutique properties across the US and Canada.

Eve strives to deliver exceptional service at all times and prides herself on developing trusting relationships with potential and existing clients. Her vast amount of experience has landed her accounts that didn’t seem possible to achieve by most.  Her expertise dominates all facets; Corporate, Tour and Travel, Government, Association, Entertainment, IBT, and SMERF.

Currently Eve resides in Las Vegas with her husband and two daughters and loves to travel as much as possible.

This native Texan has been in hospitality for over 15 years in positions including Business Travel Sales, Director of Sales and Regional Sales. Her brand expertise includes over 10 years experience on property with IHG servicing Holiday Inn, Staybridge Suites and the Intercontinental brands. Karissa also worked for 8 years at Headquarters for Best Western International in Phoenix, AZ focusing her efforts on the Best Western Rewards team and Regional Marketing department. Karissa lives in Phoenix, AZ with her husband and two children Kayla and Carter. In Karissa’s spare time she enjoys watching her beloved Houston Astros and Houston Texans with her family.

After graduating from Purdue University with a degree in Hospitality Tourism Management, Marybeth began her career in Operations but quickly discovered her passion for Sales. She was given the opportunity to travel and has worked for Hilton brands including Hampton Inn and Suites, Homewood Suites, and Home2 Suites across 3 states. She has extensive experience in University Sales and adapts well to new markets. She has worked in the hotel industry for 4 years and truly enjoys getting to know people and creating lasting relationships. She enjoys pool time, cooking and baking, and being with family and friends. She currently resides in Lexington, KY with her boyfriend and puppy (coming soon)! Boiler Up, Hammer Down!

Tenille has been in the hospitality business for over 14 years and has worked for the Hilton and Marriott brands at Homewood Suites, Residence Inn, Marriott Resorts, Springhill Suites & Fairfield Inn & Suites.  She finds her relationships with clients to be the most rewarding, but is equally excited by finding the right mix of business to exceed revenue goals and increase the bottom line.  Tenille is a native Floridian who enjoys the beach, traveling with her husband and daughter and being outdoors with family and friends.

Gina has been in the hospitality industry for 20 years where she began as a part time waitress and social concierge for Caesars Pocono Resorts. Her love and passion for the industry grew quickly and she prides herself on developing lasting relationships and being a reliable team player. Gina consistently delivers exceptional service which has always revolved into client referrals and customer loyalty.

Having succeeded in all industry markets including Corporate, SMERF, Tour & Travel, Government, Association and Entertainment, her most recent proud achievement has been becoming a mother of now two fun loving mini-hers.  Gina, her husband and both very energetic children reside in NEPA where they love being outdoors and enjoying new life experiences together.

Andrew has been in the Service and Hospitality industry for 20 years. He began his career at the front desk and quickly used his drive, passion and determination to move up in the ranks gaining experience that has lead him to a well-rounded sales professional. Andrew has extensive experience managing sales efforts of multi branded and multi-unit portfolios. He has experience building 4 walls selling cultures in suburban, city and airport markets for both limited service and full service hotels.

Andrew uses his consultative approach to maximize revenue opportunities for his hotels and owners. He has a deep rooted belief that people buy from people and results come from action. He prides himself on building relationships first, then business follows.

Andrew works hard to play harder! He loves to travel, anything outdoors and playing, watching, participating or coaching in as many sports activities as he can. He is heavily involved in his community as he believes you truly can make the world a better place by taking care of your immediate surroundings. He spends time volunteering and coaching soccer, basketball, baseball and spending as much time as possible with his family. He has a gorgeous wife, 3 beautiful children and is currently raising them to live, laugh, love and repeat as much as possible throughout life.

Elizabeth has worked in hospitality for over 20 years ranging from historic boutique hotels to select service Marriott’s to full service Hilton’s across the country.  She has a passion for sales and approaches it like a puzzle: layering in the right business at the right price to maximize revenue. Her favorite part of the process is researching various markets and uncovering new business.  Outside of sales, Elizabeth enjoys the beach life, traveling, reading the classics, and watching a great hockey game especially when her home team, the Detroit Red Wings, are playing.  She also serves as a committee member for Paws4People; an organization that trains and provides service dogs for our Vets and children with disabilities.

With a bachelors in Business Management, and nearly 10 years in the hospitality industry, Amanda has demonstrated budgeting, sales, and revenue management skills. As a General Manager for over 7 years, Amanda has worked directly with AmericInn and Wyndham brand hotels. She has extensive experience in contract negotiations with group and corporate sales, and is most rewarded by exceeding revenue goals and brand expectations through creative prospecting.

In her free time, Amanda enjoys outdoor activities with her two daughters and Great Dane (Zoe). Growing up in Wisconsin has led to a lifetime of hunting, fishing, camping, and wildlife adventures!

Jennifer is an award-winning sales leader with over 15 years of sales experience; 10 of those years in the hospitality industry.  Her hotel sales experience began at the Radisson Hotel & Conference Center in St. Petersburg, Fl. Since then she has opened a Courtyard by Marriott and worked with hotels throughout the east coast in metropolitan and suburban markets with an emphasis on Marriott branded properties along with Cambria Hotel & Suites.  Jennifer’s niche is to creatively discover business opportunities, while striving to earn client retention which results in bottom line success.  In addition to her extensive sales background, she also has experience in Revenue Management. Residing outside of Philadelphia with her husband and two children, Evelyn and Denton, they enjoy spending time traveling, swimming and going to WVU Football games.

Joanie began her travel career at a cruise line when she was 18 and her hotel career as a Catering Coordinator before moving into sales.  She has been in management for 15+ years as a Director of Sales and a General Manager.  She has worked with brands such as Hilton, Hilton Garden Inn, Homewood Suites, Hampton Inn & Suites, Embassy Suites, Holiday Inn Express and Hyatt Regency.  An expert in the Business Travel market as well as Corporate and Sports Groups.  Joanie resides in Lubbock, TX with her Husband and 3 cats.  She has a passion for cooking and loves watching her youngest daughter play collegiate volleyball.  Go Lions!

Stephen has been in the hospitality industry for over 10 years, he is driven to apply his proven success as a market leader to help further a hotels topline revenue goals. Through his time in the industry he has been trained in multiple sales and leadership programs offered by multiple brands, including Marriott, Choice, Hilton, and IHG.   Stephen has a background in full service, convention, select service, and extended stay hotels; he has had the opportunity to work small tourist destinations, city markets, government markets, & a destination beach market.  In his off time he enjoys the beach life with his spouse and their two dogs. Whether it’s kayaking in Alaska, or riding jet skis in the Gulf of Mexico, you can ensure you will always find him near the water.

Bryanne has a passion for cultivating and maintaining client relationships.  With over 10 years in the hospitality industry, she has come to love the fast-paced and diverse culture of hotel sales.  She always goes above and beyond for every client and enjoys the fun and challenging environment that the hospitality industry provides.  She has experience with brands such as IHG, Marriott, and Choice.

In Bryanne’s spare time she enjoys spending time with her husband, daughter, and three dogs.  Bryanne resides in East Tennessee and takes every opportunity to explore the beautiful Smoky Mountains.

Jacquelyn is a goal oriented, outgoing and trustworthy sales leader with 20 years of extensive experience in the hospitality and travel industry. She has an impressive track record of surpassing goals and maintaining brand standards with Sheraton, Embassy Suites, Marriott and Extended Stay Brands. Proven expertise in designing and overseeing sales initiatives, increasing revenue, sales management, marketing and managing various market portfolios to include Corporate, Government, Association and SMERF. A strategic and forward-thinker who possesses a fundamental grasp of contemporary sales techniques to increase market share and maximize customer relationships. Enjoys the challenge of generating new business opportunities and solving problems with resolution.

Born and raised on a farm in Michigan with skydiving parents and family; after leaving Michigan 20 years ago she resides in Charlotte, NC with her husband Craig and two dogs Kahlua and Bella and considers herself a transplant “Southern Belle”.  In her free time, she enjoys spending time with her husband and dogs doing yard work, boating on Lake Wylie and drinking fine wine with her friends and neighbors.

Deborah has been a part of the hospitality industry since 2004. Throughout the years she has worked in Food & Beverage and has shown incredible leadership skills as both a Director of Sales and General Manager. After wearing many hats, it was clear to Deborah that her heart really did favor sales where she has found that being an empathetic and passionate person allows her to fully achieve and exceed her goals (while also knowing that a little friendly competition doesn’t hurt either). Having spent time in her career ensuring that a hotel continued to grow during one of the worst economic crisis in our region, she understands the dedication and hard work it takes to keep the right business. Her portfolio includes Hilton, Hyatt Place, Comfort Suites, and Best Western brands. When she is not had at work you can catch her walking her St. Bernard and Shih Tzu or with her husband trying out their green thumbs.

With several years of multi brand experience, Tylar has risen through the departmental ranks and established herself as a true sales leader.  With an unwavering passion for people, problem solving and conversation, she has been able to build relationships that have been fundamental to the success of her hotels. Tylar has proven that thinking outside of the box and implementing creative techniques that engage guests, clientele, team members and the community is the key to not only meeting, but exceeding revenue goals. Anytime someone asks her what she loves so much about her job, the answer is always the same: “I’m in hospitality, and the core of hospitality is to be kind, welcoming and generous; who wouldn’t want to do that every single day?”

In her free time, you can find Tylar day dreaming on the IKEA showroom floor, at one of Pittsburgh’s many new restaurants or hanging out with her cat!

Tammy has over 12 years of successful hotel sales experience, she excelled in her roles with achieving the Circle of Excellence Award and being nominated as Director of Sales for the Year. Tammy has worked with Hilton Worldwide, Marriott International, and Wyndham hotel brands.

As a relationship builder and hunter for business, Tammy’s passion for sales, training and generating top line revenue ensures that each hotel continues their drive to operate at optimal levels.

A native of North Carolina, Tammy have received recognition of achievement from her volunteer work with Forsyth County Safe on Seven (Domestic Violence Unit); Board Member of Legal Aid of North Carolina; Board Member of AOHT (Academy of Hospitality & Tourism) as well as serving as Vice President of Forsyth County Tourism Alliance.

In her spare time, Tammy enjoys baking and spending quality family time with her husband and two children.

Sheree’s hospitality experience includes more than 19 years across multiple brands, in all levels of sales, and with a solid background in operations. People tell her that she is a natural leader with a great attention to detail. Sheree take great pride in anything that she is assigned, resulting in a track record of leading hotels to the path of success. Her dedication to the guest experience has proven to be a winning combination with contract negotiation, prospecting and building lasting client/customer relationships that are fruitful for many years. Sheree likes to help set hotels apart from the rest by looking for creative ways to provide a unique experience tailored to guests’ specific needs.

In her down time, she is a self-proclaimed design junkie. She enjoys a great barn sale and frequent flea markets hunting for her next project or antique to add to her collection. She married my high school sweetheart, Kendall. Along with their boxer, Ellie, she likes taking adventurous road trips and spending time in nature.

Courtney has been working in the hospitality industry for 9 years, but has been in love with the hospitality industry all her life. Building relationships and making memories with and for clients are Courtney’s favorite elements of her position. She gets excited to find proactive solutions when faced with obstacles and create success through teamwork.  In her free time Courtney enjoys running, traveling and time with her humans, husband, Michael, daughter, E- short for Ellis, and dog – Dawson. Courtney resides in St. Louis, Missouri. GO CARDS!!!! 

Lara has over 20 years in the hospitality industry that started with receiving a Bachelor of Science in Hospitality Management from The University of Kentucky.  She has sales and marketing experience ranging from a 60 room historic boutique to a 675 room convention hotel.  Her brand experience ranges from Marriott, IHG, Hilton and Omni and has served as Director of Sales for both extended stay and full-service.  Lara specializes in share shifting to increase RevPar and building new business through relationship sales.  She has successfully opened a hotel, won several top sales awards and has worked throughout the country exposing her to many markets and clients.  Not only did she exceed budgets during a downturn economy, she was able to create partnerships that created new business with each move.

Lara resides in Lexington, KY with her husband Brock, son Brodie, husky Mila Kunis and cat 2Pac.  You can find the whole family rooting on the University of Kentucky Wildcats throughout the year.  She also might be found skydiving, snowboarding or snorkeling with sharks.

Erica has over 18+ years of hospitality experience. Throughout those years, Erica has worked within full service and focus services brands, such as Hilton Worldwide and Marriott. Her focus has always been in sales, with her keen ability to build rapport and trust with guests. Erica is a proud mother of two handsome and athletic boys, and one little diva. In her spare time, Erica enjoys yoga, cooking, traveling and accomplishing her life long dream of reading 100 books. She is proud to state she is on her 2nd book :-).

David has been in the hotel sales for over 18 years with experience in multiple brands and independent hotels.  In addition, he has worked on multiple new hotel openings.  For David, there is nothing more exciting than the thrill of the hunt, ultimately resulting in sales success.  Ever the team player, his creativity, ability to “think outside the box,” and passion for creating relationships make him a triple threat to any sales team.  When David is not uncovering new business, he enjoys playing softball, volunteering with various charities, and entertaining his canine sidekick Lola Grace.  David also enjoys spending time with his 7 siblings and 17 nieces and nephews.

A 25-year veteran of the hospitality industry, having worked with nearly every major brand from Marriott, Hilton, Starwood, etc. of some of the nation’s most in-demand travel markets, including Las Vegas and New England. Adept at understanding business opportunities, developing strategic goals and implementing tactical plans to meet these goals. Deborah enjoys motivating teams to grow volume in addition to building profitable customer relationships. Possesses strong relationship building skills, collaboration and project management skills. Deborah loves to bring humor and perspective to all interactions.

She loves to travel with my husband. Her passions are cooking, gardening, cars and hanging out with family and friends. In addition to also enjoying with German Shepard “Brutus”.

Brooke has been in the customer service industry for 30 years.  She started out in the restaurant industry but for the last 18 years has been in the hotel industry.  Her first job in the hotel business was as a catering sales manager but she was interested in the guestroom side and soon became a sales manager and worked her way up to Director of Sales.  Brooke has a background with Marriott and Independent Brands and along with sales, she has worked heavily with revenue management to make her hotels successful.  She has a strong work ethic and loves to help guide and support her team members.

Born and raised in Annapolis, Maryland Brooke loves the outdoors and spending her free time hiking or on the water.

Jesse currently lives in Jacksonville, FL with his wife and two boys.  With over 9 years of experience in the hospitality industry with both Operations and Sales experience. Jesse has been very successful with reputable brands in the industry, such as, Hyatt, Hilton and Marriott.  Jesse has an extensive background in Prospecting for new accounts, relationship building and account saturation. He has held various positions on property level, which include: Sales Manager, Catering Sales Manager, Director of Sales and Complex Director of Sales.  Jesse is an expert on Corporate, SMERF Group, Association and Government segments.

In his spare time, Jesse loves to spend time with his family/friends and traveling (stay-cations).  Jesse lives in Jacksonville, FL with his wife, two kids and small dog.

Katie has ten years of experience in hospitality with Marriott along with her degree in Hotel and Restaurant Management from Allegany College of Maryland. Katie quickly found her passion for sales through loving to prospect for new business. Katie been awarded for her skills with regional awards from Concord Hospitality and spotlighted in the March 2018 edition of The Allegany Magazine of Cumberland, MD. In Katie’s spare time she loves to travel with her husband to music festivals and concerts.

Whittney has over 12 years of experience in the hospitality industry.  Over the course of her career she has held various positions ranging from Front Desk to Director of Sales. Whittney has experience with many brands including IHG, Marriott, Choice Hotels, La Quinta Inn, and Hilton!  She currently resides in her hometown Texarkana, TX with her son Trinton Allen.  In her free time she enjoys spending time with her family, as well as running, coaching her all-star cheer team, and being an advocate for people with exceptional needs.

Brittany is a born and bread Texan growing up in Houston and graduating from Texas A&M University with a major in International Communications. Due to her love of travel she started her career with the Hyatt Regency San Antonio. She has over 14 years of experience in hospitality sales serving brands such as Hyatt, Hilton and Marriott with extensive knowledge in full-service and limited-service brands as well as pre-opening and catering. She has led her teams to win awards such as Sales Team of the Year and Hotel of the Year.

When not working, she is spending time with her husband of 13 years, Richard and her two children, Avery and Clay. She loves to attend her children’s sporting events and is usually the loudest cheerleader on the sidelines.

Dan has worked in hospitality for 22 years of which 13 have been in hotel sales and 9 in hotel operations. Dan holds a bachelor’s degree in Hotel, Restaurant & Tourism Management. Dan has represented numerous hotel brands and has experience selling to every major market segment. Dan has managed sales and operations departments in full service, select service, branded, independent and small and large hotels in various cities and towns across the United States. Dan continues his extensive hospitality career as a Regional Director of Sales supporting major brands across the U.S.

Dan’s passion is developing effective relationships with hotel teams and delivering positive revenue results to owners through focused sales action plans and persistent solicitation efforts.

Caryl has been actively involved in sales and operations over the past 30 years. She has 15 years of experience specifically in the hospitality industry with both Hilton and Marriott; select service as well as extended stay. She prefers an all hands on deck approach and truly believes you are only as good as your TEAM! Sales is her passion and her experience as a GM has given her the exciting opportunity to influence all facets of a successful hotel. She understands the day to day of what it takes to operate the hotel as well as the importance of ensuring EVERYONE sells! Caryl enjoys spending as much time as possible with her family including her three grandchildren.

Ronda has 15 years in the hospitality industry.   Her knowledge starts with working the front lines all the way through Hotel Manager and Director of Sales.  She focused on learning all aspects of the hotel prior to settling in on the Sales side of things.  Her knowledge of the whole operation gives her the ability to asses client needs as well as hotel ability to fulfill.  It insures both the client and the hotel are a great fit for each other! She has worked with IHG, Hilton and Marriott to name a few. Starting right out of Highschool she enjoys the hospitality industry fully! In her spare time Ronda enjoys watching her boys play sports, spending time with friends, sitting pool side and showing her kids the country!

Claire has over 18 years of experience in the hospitality industry.  Her early career was spent in operations in both boutique and limited service brands.  From there, she ventured into sales and began opening hotels.  She has experience in multiple brands, both full service and limited service.  Claire believes team work is the key to success for every hotel team and making connections with those around her.  She enjoys revenue management and closing the sale.  In her spare time, she travels with her husband and 2 boys, who love to play baseball.

Erin, with a passion for travel and people, is a ten year established hotel sales professional with various brands. Erin has built a solid foundation of clients through genuine interactions and a lot of southern charm. Her drive for success has a proven track record of growing market share across her career. When Erin isn’t working she enjoys reading, crafting, and hiking.

“The hotel business is my passion!” With 20+ years of experience with multiple brands, Bernadette has led teams as a General Manager, Director of Sales and a Regional Director of Sales. She loves operations as well as sales, driving revenues and building long lasting relationships is her focus. She has four wonderful children, a granddaughter and grandson. Originally from California, she now lives in Omaha Nebraska. She has spent time in Texas, Arizona and Ohio with extensive time in the Omaha Nebraska market. She enjoys helping people and making them smile!

With over 25 years of experience in the hotel industry, I am a sales and marketing professional with the education, experience, and expertise to succeed in any business environment. I graduated Magna Cum Laude from the University of Houston, with a Bachelors of Science Degree from the prestigious Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston.  Additionally, I went on to get my Masters of Hospitality Management also from the University of Houston.   I am a highly driven, goal-oriented individual with a passion for ethics and attention to detail.  I have succeeded in many positions, across several different industry segments by managing my time and sales goals effectively as shown by my proven record of success.  I am an expert in analyzing hotel sales data in order to increase market share by stealing business from the competition.  My passion is leading and mentoring hotel teams in order to cultivate their success!

I have over 17 years of hotel sales experience. I have worked with Starwood, Marriott, Hilton and Hyatt brands. I bring with me a wealth of knowledge and experience. I am excited to be able to bring added value to any hotels I support. I am from Cincinnati Ohio and have lived in the Tri-State area my entire life. I enjoy traveling and spending time with family.

Trish is an award winning sales professional and customer focused leader, with a sales record of delivering market share and profit growth.  As a hotel professional with over a decade of experience building and motivating teams. Trish is skilled at aligning and energizing diverse strategies to create exceptional results. She is highly adaptive in a dynamic market working to implement changes and maximize profits. Her portfolio includes extended stay, select service, cluster, dual, and full service experience.  When not working to maximize returns Trish spends time with her family, usually at a soccer field,  her 3 dogs and volunteers for Kentucky Humane Society, Toys for Tots and working with Veterans.

With over 20 years of successful selling in the hospitality industry, Judy has represented  multiple brands including IHG, Hilton and Marriott. Her creative approach to sales was rewarded twice with Marriott Golden Circle Awards.

Each Summer Judy participates in Dive Into Reading Mentorship Program to help avoid the “Summer Slide”, a decline in reading skills often exhibited by disadvantaged children.

She loves spending time outside enjoying butterfly gardening, golf, nature photography and Florida’s beautiful Gulf Coast.

Sarah has nearly twenty years of experience in the hospitality industry.  She started as a front desk associate during college.  She’s been an operations leader and a sales leader and even dabbled in Revenue Management.  She has supported select service, full service and extended stay properties and has experience with multiple brands including Marriott, Hilton, Wyndham and Radisson.  She believes that relationships are the most valuable thing a person can have and she makes it a point to have a discussion with someone new every day.  She was born in raised in upstate New York and now lives in the Austin area.  When she’s not working to find new business for her hotels, she’s spending time with her husband and daughter.  She enjoys going for walks, watching cooking shows and connecting with friends.

Roxie has over 30 years of experience in the hospitality field with an emphasis on pro-active and re-active selling as a Cluster Director of Sales.  Her history contains experience with both Marriott International and Hilton Worldwide hotels.  Some of her greatest accomplishments are achieving Mr. Marriott’s Presidents Cup of Excellence, Regional Director of Sales of the Year, Highest RevPar Growth for Home2 Suites Brand in 2017 and being selected to be part of the opening sales team for the very first TownPlace Suites in Newport News Virginia.

In her personal life, she is a single mom to 2 children. She enjoys spending time with and helping her children through high school as well as with her 2 dogs. She enjoys all kinds of music, walks in her nearby park, and any sporting events.

Carla is a 27-year veteran and an accomplished hospitality industry professional. She has a record of excellence in devising and implementing sell strategies and revenue management that contribute to positive financial results while improving member/guest services. Carla specialize’ s in business development and building long lasting relationships with her clients. Her free time is spent with her American Bulldog, Loki, or at the white sandy beaches on the Gulf coast of Florida enjoying the Salt Life.

Born & Raised in the South, you can say hospitality is a passion. I recently joined Jacaruso Enterprises, but have been in the hotel industry for 20 years with experience in Marriott, Hilton, Hyatt and IHG. I have a 19-year old Daughter, who will be attending the University of Mississippi this Fall. I live my days in sunny, beautiful Destin, FL, with my 8-year old Pug, Bruiser. Besides hospitality, I’m a huge music fan, love to travel, indulge in good food and drinks and I love working out.

I am a born and raised California girl. I have been in the hospitality industry for 9 years, and have loved every minute of it. I feel that building relationship with clients is the best part about my job, but I love a good competition to win the right pieces of business for my hotels. I have a variety of experience from working in large markets like the Silicon Valley, to small leisure markets like Napa. I’ve have the opportunity to work on pre-opening teams for both Marriott and Hilton. I enjoy training and working with my team to help motivate them to exceed revenue goals. In my free time I enjoy yoga, cooking, traveling and taking a nice nap.

Alexia brings to Jacaruso Enterprises over 20 years of hotel sales and operations experience. Her extensive background in all facets of the hospitality industry, from Operations to Sales to coordinating ground up hotel openings, gives her a unique advantage as a Regional Director of Sales. Alexia is in tune with being able to reach the needs of the consumer as well as being able to achieve success for the hotel. With widespread brand knowledge, including Marriott, Hilton, IHG, and Wyndham, she has the confidence and wear-with-all, to foster relationships with potential and existing clients, all the while pushing for gains in the market and increased ADR.

Born and raised in New York, Alexia made the move to North Carolina in 2014 with her husband and four children. In her free time, she enjoys relaxing with her family and taking pleasure in the laid back, southern hospitality life.

Jo is the glue that holds JE together. She can multi-task better than a Cirque Du Soleil juggler. (Not that we are comparing ourselves to a circus.) Jo is a true Toni whisperer and her intuitive nature, coupled with her overwhelmingly impressive proficiency, makes our company stronger. If there is a go to person, her name is Jo! Jo and her husband, John, have four children and live in Round Rock, TX.

As an IT Guru with years of experience, Jeremy follows the motto that all things are possible when you’re on a PC (almost). An alumnus of the Ohio State University, Jeremy devotes his time to matters concerning Internet Technology, Internet of Things (IoT), and computer technology in general. He’s loves to traveling internationally, speaks various languages, and bridges the world together through various connections – both in the real world and the information world. Coming from Cleveland, Ohio, he currently resides in Austin, Texas with his wife and children.

Colleen’s passion for the hospitality industry started 28 years ago when she took a summer job at a “Mom-and-Pop” hotel in Virginia Beach, VA (she started working when she was 5). She has a very versatile background that includes experience in front office, reservations, and revenue Management.  She has worked at properties ranging from 50 rooms to 910 in size. She transitioned her on-site knowledge to managing online presence for select-serve Marriott, Hilton, and IHG brands, as well as independent resorts and boutique hotels. She is a stray cat magnet and wishes she could keep them all.

Born and raised in Louisiana but a true Texas girl now.  Love helping others and being a part of the hospitality industry.  Married to my best friend of 21 years and we have 2 children Austin who is a freshman at University of Texas, and Madi a sophomore at Cedar Ridge. In my free time I enjoy spending time with family and friends and vacationing at any BEACH!  Hook’em Horns!

Steve’s software experience started by writing video games on a home computer when he was 10 years old.  Born in England, Steve moved to Dallas and then to Austin to complete his Electrical Engineering degree from the University of Texas.  Steve then honed his software skills at National Instruments and other firms in Austin before joining Jacaruso Enterprises in 2017.  Steve loves travelling, hiking and swimming in Austin’s beautiful outdoor spaces and has a passion for people, science and technology.  Steve believes that patience with others is of paramount importance in the technical field and that if you can’t explain something in layman’s terms you don’t truly understand it.

Abbie has almost 10 years of experience in the Creative Design & Marketing industry. Her career began by working for a national window & door company where she collaborated with hundreds of clients, vendors, and sales representatives to achieve their individual marketing and sales goals. In 2015, Abbie moved to Nashville, TN in pursuit of more challenges, experiences, and to build new relationships with industries connected with hers. She left her role at a publishing company to join us after producing print/digital advertisements, social media marketing, sales kits, and event marketing collateral for the last 5 years.

In her spare time, you can find Abbie spending time with her dog June Carter Cash, cooking her favorite Italian dishes, kickboxing and attending events in Nashville.

A seasoned copywriter with experience in branding, messaging and creative direction, Shawna’s work spans all media, especially print and interactive marketing and advertising. Shawna has both B2B and consumer experience for clients in a range of industries, including hospitality and high tech.