In this article in January 2024, Jacaruso Enterprises announced an intensified focus on research and development through creation of its Innovation Hub. Led by April Eskelson and Rachelle Flores, the Innovation Hub aims to address specific hospitality industry challenges with creative solutions. The dynamic Jacaruso team has been hard at work and is thrilled to launch its first innovative offering.

Introducing SMARTLeads

Through their deep research in the field with industry professionals, the Jacaruso team heard repeatedly that hotels definitely need more high-quality leads, but that their real challenge was fully utilizing each lead.

Designed to be effective even for less-resourced sales teams, SMARTLeads is offered as a subscription service. It delivers monthly custom, pre-qualified leads and gives on-property individuals assistance they can use to maximize each lead, step by step.

Leveraging Advanced Technology and Lean Labor Models

With the help of Jackie, a virtual sales assistant, the service helps hoteliers take connections to the next level. Jackie provides pro tips, tools, reminders and resources to significantly improve efficiency and effectiveness in lead conversion. SMARTLeads leverages advanced AI technology through our partnership with RozieAI, allowing for a lean labor model that helps a team focus their time and effort on high-impact sales activities.

Early adopter hotels implementing SMARTLeads report significant improvements in their sales processes. One customer noted, “SMARTLeads has transformed the way we approach potential guests. The leads are highly relevant, and the support tools have made our team much more efficient.”

The offering is already helping a whole new set of hoteliers get better leads, with better results. Stay tuned for more updates on SMARTLeads in upcoming weeks as well as other Innovation Hub projects in the works.

About Jacaruso Enterprises

Jacaruso Enterprises is the hospitality industry’s leading provider of remote hotel sales services and training. We pioneered an affordable and flexible sales outsourcing solution for hotel owners and management companies looking to increase occupancy and revenue. Our customers include small- to medium-sized hotels across the U.S., Canada, and Latin America.

Learn more about our products and services at Jacaruso.com. Join us on LinkedIn, Facebook, and Instagram for the latest news and insights.

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