Introducing Donna Bacon, Director of Brand Relations, Jacaruso Enterprises

Donna Bacon is the Director of Brand Relations for Jacaruso Enterprises. With over 30 years of experience, Donna’s work ensures our hotel partners maximize brand resources. She supports the Regional Director of Sales team by providing essential resources, simplified brand communication, and opportunities to drive revenue.

 Throughout her tenure at Jacaruso, Donna has worn many hats, including mentoring new hires, advocating for her team, and serving as the dedicated brand specialist for Wyndham. Her extensive career spans roles with brands such as Adam’s Mark, Hilton, Radisson, IHG, Choice, and Marriott, bringing a wealth of knowledge to both our internal team and hotel partners.

 Here are some expert recommendations from Donna on using AI to help craft compelling business cases.

Work Smarter with AI

The future belongs to those who evolve. As the hospitality industry evolves with new technologies like AI, making use of these advancements can help hotel professionals gain a significant competitive edge. By integrating AI tools into your business case development, you can work smarter, not harder. These technologies can assist in everything from research to writing your business case.

Knowing which AI tool best suits your needs is key to choosing from among the many available. For instance, AI tools like Perplexity can help you gather detailed information on market conditions, competitor analysis, and economic outlooks. You can ask about the economic outlook for a specific city or identify major competitors for your hotel. Additionally, AI can compare your amenities with those of competitors, highlighting what makes your hotel unique and attractive to potential clients.

Explore the tools available to see which one feels like a good fit. Then use some of these prompts to get you started:

• What is the economic outlook for (CITY)?
• Who are the major competitors for (MY HOTEL) based on this information?
• What amenities does (MY HOTEL) offer that others in my market do not?
• What are the negative reviews for hotels near (MY HOTEL)?
• Explain why (MY HOTEL) is a good choice to earn (ACCOUNT) using this information.
• Highlight what makes (MY HOTEL) different in less than 500 characters.

You can stay competitive in the hotel industry. You can continuously evolve your skills. You can create compelling business cases that drive revenue and establish your hotel as a leader in the market.

At Jacaruso, we are committed to helping our partners achieve these goals through innovative strategies and expert support. If you’d like to explore any of these strategies in more detail or need help with implementing them in your properties, let’s chat.