by THE SILICON REVIEW

By Jason Webb, Jacaruso Enterprises

In 2007, Toni Jacaruso saw a blind spot in hospitality that no one was addressing. Hotels without a dedicated sales professional were leaving revenue on the table. For hotels in certain markets or during staff transitions, recruiting top talent locally was a challenge, and the cost of hiring full-time sales teams was out of reach. Her solution: build a team of sales professionals who could work remotely, bringing seasoned sales expertise and proven strategies to any property, anywhere so they can lead the market. What began as an idea scribbled on an American Airlines napkin became Jacaruso Enterprises, a company that redefined hotel sales.

Read more about Jacaruso’s featured article in The Silicon Review’s Best Hospitality Sales Solutions Providers 2025