Pre-Opening Sales Strategies

Building Profits from the Ground Up

Our pre-opening sales program provides remote sales coverage for hotels that need primary or incremental support during ramp-up. Our experienced hotel sales professionals have opened over 125 hotels since 2010 and have averaged 100% RevPar index in 3 months or less. Our model advocates operational efficiencies and controls overhead costs, providing an affordable, flexible solution for owners and management groups.

We concentrate on the development of group, local negotiated and consortia business and champion the brand sales culture for each individual hotel, customizing solutions for their respective markets. We emphasize quick lead responses and lead generation, including the RFP process.

When building a hotel from the ground up, or converting a property to a new flag, effective pre-opening sales strategies can make the difference between huge profits or flimsy results. We can give you invaluable direction in the first 6 months of operation, when return on your investment is so critical. To catapult your ramp-up efforts from pre-opening to post-opening, we will help you:

  • Identify your hotel’s competitive set and analyze their rates and offerings
  • Discover what the key demand generators are for your hotel, and which decision makers you need to influence
  • Determine which market segments, including weekend business, will yield the most profit
  • Establish sales strategies during periods of low demand to help avoid the peaks and valleys that can jeopardize a new venture

Contact us today and let us help you with a successful ramp-up strategy.