“And there is no such thing as a no sale call. A sale is made on every call you make. Either you sell the client some stock or he sells you a reason he can’t. Either way a sale is made, the only question is who is gonna close? You or him?” – Boiler Room
Toni closes. Period. And she will show you how to close. Period. Embracing Engagement over outdated, pushy sales tactics and Attraction over Promotion. Toni knows how to use Social Media coupled with cutting edge sales strategies to sell to an ever more sophisticated and knowledgeable consumer.
With more than 20 years of experience in the hospitality industry, Toni Jacaruso brings deep insight and broad expertise in sales, marketing and revenue management to Jacaruso Enterprises.
Prior to founding JE, Jacaruso served as Vice President of Sales and Marketing for Dimension Development, a top management company in the United States. In this role, she was responsible for direct sales, marketing and revenue management for over 40 hotels nationwide including Hilton (Hilton full-service, Hilton Garden Inn, Embassy Suites, Homewood Suites by Hilton and Hampton Inns); Marriott (Residence Inn, Courtyard and Fairfield); Starwood (Sheraton Four Points); and Intercontinental Hotel Group (Holiday Inns).
During her tenure as Regional Director at Hilton Hotel Corporation, Jacaruso provided consulting services to hotels, management companies and owners in the areas of pricing, revenue generation, extended-stay segment development, product and service quality enhancement, and financial cost controls. She worked closely with marketing, training, quality assurance, design and construction, and finance departments to develop corporate standards. She was also actively involved in building positive franchise relations.
Jacaruso received an MBA in Hospitality and Tourism management, graduating Summa Cum Laude. She also holds a BA in Management.
