Meet Toni Jacaruso

Toni Jacaruso offers deep insight and expertise in sales, marketing and social media for hospitality industry clients. Embracing engagement over outdated, pushy sales tactics, she teaches people how to close sales and increase revenue. She excels at dovetailing social media with cutting-edge sales strategies to reach an ever-more knowledgeable and sophisticated consumer.

Prior to founding JE in 2007, Jacaruso served as VP of Sales and Marketing for a top management company spanning hotels including Hilton (Hilton full-service, Hilton Garden Inn, Embassy Suites, Homewood Suites by Hilton and Hampton Inns); Marriott (Residence Inn, Courtyard and Fairfield); Starwood (Sheraton Four Points); and Intercontinental Hotel Group (Holiday Inns).

As Regional Director at Hilton Hotel Corporation, Jacaruso provided consulting services to hotels, management companies and owners in areas including:

  • Rate and sales strategies
  • Revenue generation
  • Extended stay segment development
  • Product and service quality enhancement
  • Financial cost controls

She worked closely with marketing, training, quality assurance, design and construction, and finance departments to develop corporate standards. She was also actively involved in building positive franchise relations.

Toni By the Numbers

25+:  Years of experience in the hospitality industry

16:  Number of unique hotel brands she’s worked on

45:  Number of hotels nationwide she managed direct sales, marketing and revenue management for as VP of Sales & Marketing prior to JE

2:  Number of degrees she holds – a BA in Management and an MBA in Hospitality and Tourism Management (Summa Cum Laude)

2,124  and counting: Number of GM’s and DOS’s  she’s taught how to sell effectively in sales classes

1,897 and counting: Number of hotel professionals she’s educated in Social Media classes and seminars

1,440 and counting: Number of airplanes she’s flown on

1: Number of suitcases she’s lost

38,720 and counting: Number of times she’s thought to herself, “I am so lucky I get to do this for a living.”


“Meaningful and purposeful personal lives are directly proportional to the connection and relationships with others. Business is no different. My company’s mission is to work on projects I am passionate about with people I respect. Gratitude and a sense of humor help too!” – Toni Jacaruso