Comments for Jacaruso Enterprises Inc. http://jacaruso.com Hotel Sales Training and Social Media Thu, 26 Jan 2012 15:13:15 +0000 hourly 1 http://wordpress.org/?v=3.3.2 Comment on 7 Steps To Creating a Social Media Strategy For Hotels by Toni Jacaruso http://jacaruso.com/7-steps-to-creating-a-social-media-strategy-for-hotels/#comment-847 Toni Jacaruso Thu, 26 Jan 2012 15:13:15 +0000 http://jacaruso.com/?p=662#comment-847 Hi Solveigh, Great thesis topic! Social Media is influencing so many aspects of the hotel industry, especially CRM. You selected a great topic and I know there is a ton of research out there to help you. My thesis was on, “How Revenue Management Can Increase Profitability at Extended Stay Hotels.” Yawn… Best of luck to you! Hi Solveigh, Great thesis topic! Social Media is influencing so many aspects of the hotel industry, especially CRM. You selected a great topic and I know there is a ton of research out there to help you. My thesis was on, “How Revenue Management Can Increase Profitability at Extended Stay Hotels.” Yawn… Best of luck to you!

]]> Comment on 7 Steps To Creating a Social Media Strategy For Hotels by Solveigh Osborne http://jacaruso.com/7-steps-to-creating-a-social-media-strategy-for-hotels/#comment-846 Solveigh Osborne Thu, 26 Jan 2012 12:08:30 +0000 http://jacaruso.com/?p=662#comment-846 Hi Toni! Great blog! I am a "mature" MSc Student and just started writing my thesis on the Evolution of Social Media and its implication on the CRM in luxury hotels.... Keep me posted! Solveigh PS. Yes and I do see the big picture :) Hi Toni!

Great blog! I am a “mature” MSc Student and just started writing my thesis on the Evolution of Social Media and its implication on the CRM in luxury hotels….
Keep me posted!

Solveigh

PS. Yes and I do see the big picture :)

]]> Comment on Hit It & Quit It – Why Flash Sales Don’t Work by Toni Jacaruso http://jacaruso.com/hit-it-quit-it-why-flash-sales-don%e2%80%99t-work/#comment-810 Toni Jacaruso Wed, 23 Nov 2011 14:57:02 +0000 http://jacaruso.com/?p=618#comment-810 Finally, we agree...! Thank you. Finally, we agree…! Thank you.

]]> Comment on Social Media: Unthink by Jeffrey Summers http://jacaruso.com/social-media-unthink/#comment-804 Jeffrey Summers Sat, 19 Nov 2011 20:09:40 +0000 http://jacaruso.com/?p=600#comment-804 Frankly, I'd pay $50 a year to be on Facebook just to not be subjected to ads. And we need a law that says no one can sell your information without your permission and which cannot be subjugated by having to accept fine print at the bottom of pages long privacy policy statements on any platform. Good post. Frankly, I’d pay $50 a year to be on Facebook just to not be subjected to ads. And we need a law that says no one can sell your information without your permission and which cannot be subjugated by having to accept fine print at the bottom of pages long privacy policy statements on any platform.

Good post.

]]> Comment on Hit It & Quit It – Why Flash Sales Don’t Work by Jeffrey Summers http://jacaruso.com/hit-it-quit-it-why-flash-sales-don%e2%80%99t-work/#comment-802 Jeffrey Summers Tue, 15 Nov 2011 20:00:53 +0000 http://jacaruso.com/?p=618#comment-802 Good post. You attract new guests by leveraging the WOM of existing guests. The latest guest surveys tell us that people surf the web and social platforms (62%) to find restaurants and hotels but listen to friends and family 90% of the time about their experiences in order to make choices. Also, relying on search to advertise to new guests is nothing more than a transactional retail strategy. The biggest lie in hospitality marketing is that you adopt retail marketing tactics to market your hospitality business. The problem is we're not retail businesses and retail strategies don't work for a 'social experience' based business. Keep up the good work! Good post.

You attract new guests by leveraging the WOM of existing guests. The latest guest surveys tell us that people surf the web and social platforms (62%) to find restaurants and hotels but listen to friends and family 90% of the time about their experiences in order to make choices.

Also, relying on search to advertise to new guests is nothing more than a transactional retail strategy. The biggest lie in hospitality marketing is that you adopt retail marketing tactics to market your hospitality business. The problem is we’re not retail businesses and retail strategies don’t work for a ‘social experience’ based business.

Keep up the good work!

]]> Comment on Social Media: Unthink by tjacaruso http://jacaruso.com/social-media-unthink/#comment-795 tjacaruso Wed, 09 Nov 2011 14:20:44 +0000 http://jacaruso.com/?p=600#comment-795 I couldn't agree more. I don't think the public trusts Facebook entirely but I know they don't trust companies like Unthink, yet. It will depend on whether the public embraces a new platform that plays off the fear of Facebook selling our information to the public. With the right advertising I think it might have some legs. Think about how successful insurance companies are, and tire companies, by getting the public fearful that if they don't buy their product they will surely have a house fire and end up homeless or they will crash their car because their current tires can't grip the pavement. Thanks for your insight! I couldn’t agree more. I don’t think the public trusts Facebook entirely but I know they don’t trust companies like Unthink, yet. It will depend on whether the public embraces a new platform that plays off the fear of Facebook selling our information to the public. With the right advertising I think it might have some legs. Think about how successful insurance companies are, and tire companies, by getting the public fearful that if they don’t buy their product they will surely have a house fire and end up homeless or they will crash their car because their current tires can’t grip the pavement. Thanks for your insight!

]]> Comment on Social Media: Unthink by Christy Tweddle is #1 http://jacaruso.com/social-media-unthink/#comment-794 Christy Tweddle is #1 Tue, 08 Nov 2011 23:41:48 +0000 http://jacaruso.com/?p=600#comment-794 There is a huge trust factor in paying for social. As it has been the great equalizer, so paying for it can become the great divider. Do you think that the public trusts that the Unthinks of the digital world are going to stay at $2? Is there soon going to be a $10, $50 service that can further drill down to not only who can see or have your information but who you interact with? LinkedIn already straddles that line so why not the facebooks and Unthinks? There is a huge trust factor in paying for social. As it has been the great equalizer, so paying for it can become the great divider. Do you think that the public trusts that the Unthinks of the digital world are going to stay at $2? Is there soon going to be a $10, $50 service that can further drill down to not only who can see or have your information but who you interact with? LinkedIn already straddles that line so why not the facebooks and Unthinks?

]]> Comment on Social Media: Unthink by Adrienne Thorpe http://jacaruso.com/social-media-unthink/#comment-793 Adrienne Thorpe Tue, 08 Nov 2011 23:29:00 +0000 http://jacaruso.com/?p=600#comment-793 $2.00 a year and my private information won't be "auctioned off to the highest corporate bidder"? Works for me. $2.00 a year and my private information won’t be “auctioned off to the highest corporate bidder”? Works for me.

]]> Comment on Social Media: Unthink by Mountain Mama http://jacaruso.com/social-media-unthink/#comment-792 Mountain Mama Tue, 08 Nov 2011 22:53:26 +0000 http://jacaruso.com/?p=600#comment-792 I think "Unthink" is right on! I think “Unthink” is right on!

]]> Comment on Social Media: Unthink by Dina Coventry http://jacaruso.com/social-media-unthink/#comment-791 Dina Coventry Tue, 08 Nov 2011 22:44:07 +0000 http://jacaruso.com/?p=600#comment-791 Jacaruso Enterprises is truly one of the best companies that I have had the honor of working with! Jacaruso Enterprises is truly one of the best companies that I have had the honor of working with!

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