The Power of Social Media

Power – 1): ability to act or produce an effect (as defined by Merriam-Webster) James Watt patented an improved steam engine in 1769 creating the foundation for the Industrial Revolution. During the first decade of the 19th century Napoleon’s insistence … Continue reading

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7 Steps To Creating a Social Media Strategy For Hotels

Here are 7 tips on how to create a Social Media (SM) strategy for your hotel.  1.  Identify Objectives – What is your main goal? Set objectives based on a clear understanding of how SM changes the communication loop between your … Continue reading

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Great Leaders – Born or Made? Part II

“Leadership – the ability to lead a stranger down a path they dare not tread, utilizing skills they don’t think they possess to accomplish that which they believe is impossible.” C.S. In college I was challenged with the question, “Are … Continue reading

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Great Leaders – Born or Made?

“Leadership – the ability to lead a stranger down a path they dare not tread, utilizing skills they don’t think they possess to accomplish that which they believe is impossible.” C.S. I recently participated in a unique scavenger hunt for … Continue reading

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Social Media – Vibrating the Hive

Tangshan, China – July 26, 1976. Tens of thousands of dragonflies take to the air and flee the city responding in panic to vibrations emanating from deep beneath the earth’s crust.  48 hours later an earthquake that registered 8.2 on … Continue reading

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I’m Fat! Would You Please Workout & Diet For Me?

I’m fat. Gargantuan. Obese. The doctor warned me to diet and exercise or my heart would explode, my skeletal infrastructure would collapse and I’d miss the next season of Dancing with the Stars. I could do without a heart and … Continue reading

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Don’t Fear Big Brother, Be Big Brother!

You can only call it stalking if you’re the only one doing it. Truth is, everyone’s doing it. What’s “it”, you ask? Using Social Media to find out everything about anyone and anything. Want a leg up on a sales … Continue reading

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Hit It & Quit It – Why Flash Sales Don’t Work

Once upon a time I was totally stressed out and needed a massage. I purchased a 50% off coupon from Group On, for a massage, and was told the next available appointment was 3 months from now. I wonder if … Continue reading

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#Oops! – Rick Perry, Social Media and THE BAD THING

I didn’t catch the debate last night, working late. I kicked on Facebook before I went to bed and read “Oops! – Rick Perry” on a friend’s post. Curious I clicked on the YouTube link provided and witnessed the most … Continue reading

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Social Media: Unthink

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can … Continue reading

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