Author Archives: Toni Jacaruso

Recently I spoke at a sales conference for a client in Chicago. The night before the event at a reception I ran into the owner of a hotel management company, highly regarded in the industry. He had the respect and … Continue reading →

We’ve all been there. We’ve either been the asker or the one who’s asked. “Would you like to go out with me sometime?” If you’re doing the asking, the time prior to popping the question is spent with amped up … Continue reading →

Years ago I worked as a fry cook in a home cooking restaurant. My first day of training, the line cook walked me through cooking a chicken fried steak. “You get your flour, pour it in a bowl and mix … Continue reading →

DON’T HIRE US! No really. Go with the sales consulting big boys. You know the ones that preach high overhead and bloated payrolls. They NEED you so that they can continue to overcharge and under-perform. You CAN save an out-of-touch, … Continue reading →

Any hotel sales person in the world is trained on how to handle a “no” or a “but”. We are taught how to navigate a myriad of uncertainties during the sales process. We acquire the skills to deal with all … Continue reading →

Even the Bible had an innkeeper. For as long as people have been traveling others have been willing to provide accommodation along the traveler’s route. Whether it was setting up camp on privately owned land or renting a room in … Continue reading →

Power – 1): ability to act or produce an effect (as defined by Merriam-Webster) James Watt patented an improved steam engine in 1769 creating the foundation for the Industrial Revolution. During the first decade of the 19th century Napoleon’s insistence … Continue reading →

Here are 7 tips on how to create a Social Media (SM) strategy for your hotel.  1.  Identify Objectives – What is your main goal? Set objectives based on a clear understanding of how SM changes the communication loop between your … Continue reading →

“Leadership – the ability to lead a stranger down a path they dare not tread, utilizing skills they don’t think they possess to accomplish that which they believe is impossible.” C.S. In college I was challenged with the question, “Are … Continue reading →